universal pictures international

Bad Boys For Life, Mamma Mia!, One Upon a Time in Hollywood: just a few of many blockbuster movies we worked with for Universal Pictures International over the past few years, helping their premieres in the Netherlands become more social and immersive experiences.

We believe that the movie-going experience is one that’s best shared. That’s why we created the Livecrowd Social Wall that lets premiere guests see their social media posts on the huge IMAX screen – the same screen that will be showing the movie.

How? By tagging a post with the designated hashtag, the post automatically gets added to the queue of posts to be displayed on that screen in our special format. We quickly realised two things – the influencers present loved doing this and the large-scale use of the hashtag made the move a trending topic.


Premieres are very special to us and it kinda sucks when they end. That’s why we capture the magic of a premiere by shooting an aftermovie.

Check out short clip of what we filmed for the Bad Boys For Life premiere at Pathé Arena in Amsterdam.

Stories wall

To really make our Stories Wall shine, we match each one to the style of the movie in question.

Our content team makes sure each wall feels like part of the movie experience, optimised with video overlays and animations.