stadium feyenoord de kuip

Starting our journey as a customer support platform for big music events, we were surprised to find out 80% of the questions was about mobility.

This made us wonder: how can we help events manage their traffic in the smoothest way possible?

This is how Livecrowd Mobility was born. As Premium Developer, Crafture has access to the back of all social media platforms AND we have the ability to do realtime adjustments on roads and locations in navigation systems like Google Maps, Apple Maps and Waze.

These two combined proved to be hugely successful, leading to us working with not just events but also cities, national governments and Feyenoord on issues of digital traffic management. Learn more about Livecrowd Mobility here.

Being one of The Netherlands’ biggest clubs, Feyenoord has a lot to be managed, especially come match day.

Get a glimpse of what we do for Feyenoord and De Kuip below!

Know your audience

We find the audience by placing a digital fence (geofence) and retrieving data.

Who are those people attending a Feyenoord match? Where do they come from, what do they like and where do they spend most of their time online?

Catch their attention

We believe reach means nothing without attention.

Once we know who our audience is we can target them directly with  animations that are fun to watch and share so it will spread like wildfire.

Understand your audience

Brand MKRS helps Feyenoord with understanding and analyzing traffic and congestion insights so they avoid bottlenecks and keep the crowd safe.

The Feyenoord – Ajax match in 2019 was one for the books! See what a ‘typical day at the office’ looks like for us in this aftermovie.