ONGOING

A new way to enjoy legendary events. Experience live-events, while taking a walk through the city. From people enjoying a toast at the bar to artists about to take the stage. With this method of storytelling, Crafture, MOJO, and JCDecaux are taking the next step in combining live experiences with advertisement. During the premiere of DUNE: Part Two, the Frame Out Of Home-displays served as an extension of the red carpet. The perfect example that Frames Out Of Home can be used for event extension and storytelling. In addition to sharing the experience, re-targeting was used to boost ticket sales for later screenings.